Trusted Experts
about us
General Sign Company has been in business in the same location since 1972: that’s 50+ years!
where we come from
History
Founded in 1972 in Jacksonville, FL, General Sign quickly became a trusted provider of high-quality signage for Northeast Florida. Over time, the company expanded from a locally known shop to a regional presence, maintaining its commitment to quality through ownership transitions.
In 1999, Randall Ginzig brought new leadership and vision to General Sign. Leveraging his experience as a C-level executive and General Contractor, Randall strengthened existing relationships and fostered new ones, driving the company’s growth. In 2001, General Sign acquired Beach Neon and Sign, a respected manufacturer of channel letters, significantly enhancing the company’s capabilities.
Since then, General Sign has continued to grow, providing turnkey signage solutions to clients nationwide. Let us help bring your Corporate Identity to life—contact us today to get started.
The general Sign difference
What makes us standout
Whether it’s a 100 foot high hook up or a small business sign we have the equipment, experience and reputation for meeting any of your business signage needs. We even specialize in those “specialty” or challenging signs.
Certification
You don’t need to work with different companies for the design, build and installation of your sign. We do it all.
Full Service
As Certified General Contractors we can pull permits anywhere you need your sign to be.
Safety First
As an Underwriter’s Laboratory (UL) sign company we specialize in creating signs that meet the stringent safety and quality standards set by UL.

Our reach
National capacity
With our fleet of trucks we can service businesses throughout the country.
- Architectural Signage
- High-rise installation and Service
- Neon Channel Letters
- Custom Neon
- Internally Illuminated Signs
- Vinyl Graphics
- Sand Blasting
- Custom Designed Sign of any shape or size
How it works
Our Process
We’re here to help you at any stage of the process.
Design
Unlike other companies who farm out their manufacturing and design orders, General Sign does it all locally with American produced materials. We work with the most recent sign software to create signs that meet your advertising needs.
Manufacture
We complete each project with high quality automotive grade finishes to insure that once a sign is installed it will continue to be a source of pride, both for you and for us, for years to come.
Installation
Not only do we install what we build but we also install signs for companies that do not have the capabilities to install their own work or are out of town manufacturers.
Service
As your first source of advertisement, your signs need to be working tip-top shape. Whether you have some fluorescent bulbs out in your cabinet sign, or need neon repumped in your channel letters we have the equipment on hand to fix your sign problems.


Get in touch
We're ready to make your business shine
Whatever your signage needs are, we’re ready to bring it to life.